Unmasking skincare trends: insights from Glowbar’s Rachel Liverman
Ever peeked into your bathroom and counted the army of skincare products lining your vanity? If you’re staring at rows of serums, moisturizers, and masks and nodding along, you’re in sync with countless American women who channel their resources into curating an enviable skincare collection, often swayed by the allure of the latest trends splashed across their social media feeds. On average, American women spend $877 on their appearance, including skin care each year, according to a November 2022 survey of over 1,000 people from Advanced Dermatology. The top three beauty investments are skincare, hair products, and haircuts and color. So it’s no surprise that the skin care and beauty industry is booming and bringing in over $90 billion worldwide.
With an overwhelming variety of options out there (and a lot of false advertising), Glowbar founder, Rachel Liverman is on a mission to demystify skincare and focus on efficient, affordable, results-driven facials. It’s more than a passion for this entrepreneur, it’s basically in her DNA. She’s a third generation skincare pioneer – if you’re a skincare junkie you may have even heard of her grandmother Catherine Hinds, who founded the first accredited esthetics school in the country, the Catherine Hinds Institute of Esthetics – back in the 1970s. After struggling to find an accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians, Liverman decided to create one, and Glowbar was born. Her approach is all about boosting confidence and achieving skincare goals with clinical-grade facial treatments that eliminate menus and expensive add-ons.
Through developing facial treatments that are customized for each and every client, Glowbar tackles skin problems and in just 30 minutes to maximize time for the millions of other to-do’s in a day. At Glowbar, personalized treatments cater exclusively to each client, encompassing a wide array of services that range from dermaplaning and extractions to cavitation, high frequency, chemical peels, microcurrent, hydrating masks, and LED light therapy.
MBAchic is excited to announce an exclusive event for our incredible community hosted at Glowbar’s eighth brand new location in Murray Hill on September 20.
As we gear up to glow up with the Glowbar master estheticians, Liverman is sharing skincare truthbombs with the MBAchic community we all need to know to sift through the facts and fiction of social media skincare trends. It can be messy out there, but fear not, because we have the expert take to clear up your confusion, and fingers crossed – your unwelcome stress-breakouts, too! Today, Liverman takes on the trending “skin cycling” phenomenon, a sensation that’s been amassing views on TikTok. This trend proposes a calculated routine that aims to optimize results by strategically interspersing rest days to curb excess. Though the idea of skin cycling in the social media realm is relatively novel, it strikes a chord of familiarity, particularly for those with sensitive skin. The premise involves introducing potent or abrasive skincare products exclusively on designated days of the week, allowing the skin the remaining days for rejuvenation and repair. So is this trend substantiated by science or simply a skincare misconception? Liverman says it may be best to beware this beauty trend.
In New York City on September 20? Join the MBAchic community for an exclusive evening at Glowbar’s newest studio in Murray Hill for mini-treatments, refreshments, special gifts and a talk with Rachel Liverman about the real story of Glowbar’s start, building the brand and business, and what’s ahead.
Photos from Glowbar
